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This site has the following in the web site, "Dont Flush Toilet Just Yet! Throughout your life you will likely experience many types of stool." We noticed that the web site also stated " The shape, colour, size, frequency and behaviour of your stool is a fantastic indicator of your diet and overall health." It also stated " This program is designed to help you analyze your feces and change your diet so that you can achieve the perfect stool. An ideal stool looks like a torpedo - it should be large, soft, fluffy and easy to pass. President of the American College of Gastroenterology." The header had shit as the highest ranking keyword. It was followed by analysis, diet, and health which isn't as ranked as highly as shit. The next words the site uses is feces. poop was also included and will not be seen by search crawlers.